The construction of ice cream counters and showcases by ISA is designed for the presentation and preservation of ice cream to maintain its aesthetic, physical, and sensory properties. Their design aims to attract customers and enhance the interior of a confectionery or serving area. Depending on the cooling and control method, the range includes ice cream counters from simple ones with static cooling to precisely electronically controlled counters with ventilated cooling. The defrosting method also plays an important role in the selection. Higher-end models, such as the GELATOSHOW ice cream counter, feature an automatic reverse defrosting system without affecting the quality of the ice cream.